Chief Digital Marketing Strategist
MQ&C
Denver, Colorado

Over the past decade, Kevin has managed tens of millions of dollars in annual ad spend for clients across dozens of product and service categories, amassing over 40,000 hours of experience in digital marketing. Prior to joining MQ&C, Kevin spent 10 years at Zoetics, a business and marketing think-tank providing advice to clients such as Philips Electronics, Kodak, AT&T, Kraft, General Mills and Time-Warner. Kevin has been featured in Fast Company. Kevin Milani routinely delivers 100-300% improvement in first-year performance of digital marketing campaigns for his clients using paid search, remarketing, display, and Facebook. Kevin has successfully helped multiple clients achieve 95%+ Impression Share to dominate their respective categories. Kevin integrates marketing theory and traditional direct response best-practices with digital marketing in the development of his cutting-edge programs.

Managing Principal
Private Trust Management Group 
Pasadena, CA

Michael is a native Californian who grew up in Huntington Park. He is a veteran of the United States Marine Corps and holds a Juris Doctor degree from the University of Southern California Law Center. Michael has a broad background in law, business, public policy and finance.

Together with his wife, Patricia A. Alexander, he is a founder and Managing Principal of Private Trust Management Group based in Pasadena, California. PTMG provides professional fiduciary services, trust and estate management as well as investment counsel to trusts, individuals, families and retirement plans. Michael is involved in many community and church organizations. He is a member of the Pasadena Breakfast Forum as well as the Twilight Club.

He and Patricia also helped to found St. Monica Academy in Pasadena, now in its new home in Montrose, California. Michael is the President of the California Taxpayers Union as well as the President and founder of California School Choice Foundation. Until recently he was also the of a weekly radio program, Radio Free Los Angeles, which aired on KRLA AM870 The Answer in the Los Angeles market.

RB Co Consulting
Smith River CA

Rodney has a 40+ year record of helping individuals and organizations reach their goals and improve their performance. As a psychologist, international consultant and CEO of a software company, he draws upon an extensive career as an entrepreneur-business owner, executive coach, clinical psychologist and professional musician. Clinical Psychologist (1978-1995; 2020 - present)1978 Founder and director of Clinical Psychology Group, a group practice providing individual and group treatment in Los Alamitos.

Organizational Performance Specialist/Consultant (1990-present). Rodney is the principal in the consulting organization RB Co Consulting, and prior to that, the principle in Leadership, Inc. Although he has consulted with organizations in every region of the world, the themes have been consistently focused on performance improvement, change management, executive coaching and strategic execution.

Clients included: Warner Bros, ARCO, Citicorp, TRW, Blue Shield Blue Cross, Nokia, Heidrick & Struggles, Experian, etc. CEO, Performance Solutions Technology (PST) (1998-2018) PST is a privately held software organization that develops and delivers a software solution (ManagePro) that combines strategic planning and execution, project management and performance measurement into a single platform for supporting highly coordinated, transparent and accountable teams.

The Pro-life Impact Fund Advisory Board is selected to provide insight and approve grant proposals as well as establish community relationships within the community (donors, financial professionals, pastors, pregnancy centers and adoption providers).

The mission of PLIF is to galvanize the pro-life movement via marketing, grants and call service. The task of the PLIF Advisory Board is to oversee effective grant making that equips pro-life pregnancy centers and the pro-life movement in general better able to work collaboratively and effectively.  

Members are nominated by the founders and other advisory board members and approved by the founders. Membership last 12 months. After review by Options United, membership is renewed with a simple approval of other advisory board members for another 12 months. Outgoing members are tasked with finding their replacement. Members must be passionate about the cause of pro-life and desire to build bridges with the pro-life movement.

Establish and provide guidelines for referral grants and affiliation & franchise projects.

Approve qualified recipients for grants and refer them to Options United and the Christian Foundation of America (CFA).

Find creative ways to build awareness of PLIF within the community and board member’s circles.

Fundraise: Give and Get others to give.

Options United has authority of the foundation while Christian Foundation of America is the legal custodian. PLIF Advisory Board will select the chairman and secretary for the years term with final approval by the Options United board at the next scheduled board meeting. All grant advisory recommendations to CFA will be based on a majority of Advisory Board members present and voting, in person or electronically.

Should the Advisory Board be deadlocked on grant or other recommendations, they would forward their item to PLIF founders first or second to Options United for a tie-breaking determination.  Full consensus is sought for grant deliberations to foster a spirit of common cause.

The Advisory Board Charter is approved by Options United (OU) and may be amended. While the PLIF Advisory Board may nominate and self-elect the Advisory Board each year, OU will consider updates to the Charter over time to ensure faithful adherence to PLIF purposes with collaborative representation, including possible future regional representatives in line with the franchise guide of PLIF. Changes to the PLIF purposes is reserved to agreement between CFA and OU. OU and the founders, may, but is not required to seek input from the Advisory Board in advance, should a change to PLIF purposes or Advisory Board Charter be contemplated.

Monthly & quarterly

It is a foundation because it receives tax deductible gifts for the pro-life cause; any asset can be transferred into it and allows for strategies such as an endowment, a pool for distributable funds, a planned giving vehicle, or any other gifting strategy. A community foundation, the Christian Foundation of America, ensures all financial obligations and requirements are fulfilled and long-term viability is guaranteed. A donor or financial advisor would make a direct donation or set up a donor advised fund to begin.

The impact of the foundation is four-fold: unity of fundraising, marketing, and communication.

1. One donation benefits all pro-life organizations in each area. Rather than a donor having to pick and choose, a donation to PLIF directly supports the entirety of the pro-life movement. One gift equals more women assisted, more lives saved and all pro-life groups benefit. That means bigger strategic donors who sit on the sideline because of the chaos and fragmentation of the multitude of pro-life organizations can now know that a big donation will have a great impact for life.
2. Online outreach: to reach more crisis minded clients at a lower cost, there must be a bigger buyer than a single pregnancy center competing against a national chain of abortion providers like Planned Parenthood. Our strategy covering a designated media market (DMA) is the only way to compete with the big chain abortion providers. 
3. One number one solution: our call center serves as the common communication hub for the online outreach and pooled resources.
4. Unity: we all know that if the pro-life movement actually moved as a unit, we would have a greater impact. PLIF is a solution toward greater unity.

99% of the funds go directly to the cause. An unrestricted gift would be distributed as follows:

30% to pregnancy centers

30% to online outreach to offer help to those seeking it online

30% to the call center to speak with and win over these crisis-pregnancy clients

5% to pro-life adoption and foster care groups

5% to non-pregnancy center pro-life organizations that are part of the pro-life movement

Options United governs PLIF and fundraises to cover its operational costs separate from PLIF. You can find out more at www.optionsunited.com.

• We realized that the lack of collaboration within the pro-life movement puts us at a distinct cost disadvantage competing with abortion providers in reaching abortion vulnerable women. Right now, pro-life organizations compete amongst themselves and against abortion providers. Meanwhile, the abortion providers work together at scale and even as big tech gives them even more of an unfair advantage.
• We wanted to streamline charitable giving so one gift benefits all pro-life organizations.
• We wanted to encourage donors who might want to make a bigger impact with their gift.
• We wanted to make it possible for a donor to give anonymously.
• We wanted a new tool for Christian financial professionals to offer their clients a way to make a big impact within the pro-life movement.
• We wanted to explicitly highlight our work serving both non-profits and families.

PLIF will respect the donor’s wishes to leave a principal in place or to distribute it according to his or her wishes. Setting up a donor advised fund (DAF) would be the first step to take.

Yes, PLIF provides an immediate tax benefit to the donor. It is a fund administered by CFA, a 501c3 non-profit charity and holder of the fund for Options United, also a 501c3 non-profit charity.

We encourage giving to all pro-life organizations. PLIF offers a unique opportunity to directly benefit all organizations. In short, PLIF gives a pro-life donor more options to be strategic. For example, a large gift to a small organization might not be fully leveraged. Whereas a large gift to PLIF would impact an entire region and dozens of pro-life organizations at once.

Regarding fundraising, there is no competition because PLIF is encouraging new strategic donors who might be on the sideline, seeking a bigger impact. Plus, the potential new funding would directly benefit pregnancy centers.

Regarding ad placements, there is no competition because all contacts are referred to a local pregnancy center which is a net improvement. In summary, PLIF consolidates operations to create a bigger impact for pregnancy centers.

We encourage giving directly to pregnancy centers and all pro-life organizations as they are the front lines of the pro-life movement. Donating to PLIF is a different kind of financial gift since it is aimed at galvanizing the pro-life movement to strategically compete with abortion providers.

Christian Foundation of America or CFA is a community foundation that holds the Pro-life Impact Fund and oversees its proper function as a financial enterprise fund. CFA can handle every sort of financial giving strategy while also providing compliance and oversight of PLIF.

The board approves grants given to the pregnancy centers and adoption providers ensuring that good results are obtained while a good community relationship is established. Board members will also be encouraged to promote PLIF, advocating for its goals.

Traditional fund-raising such as events and other awareness as well as marketing will be utilized. We anticipate fund-raising opportunities will also develop as word spreads about PLIF among pastors and financial professionals. We believe these audiences will see PLIF as a solution and a new way to get directly involved in the pro-life movement which in the past was often perceived as fragmented.

A donation to PLIF supports the entire network of pro-life organizations, as does Options United. The difference is that 99% of a donation to PLIF goes to the cause directly. Meanwhile, a donation to Options United covers both the cost of PLIF and operation costs for Options United.

Our strategy is highly measurable. For example, for $20 we can create one call from an abortion vulnerable woman and a life-saving referral to a local center for $30.

PLIF seeks any level of gifting (see above). Our goal, however, is to compete with abortion providers to assist more women and save lives. We set $3,000 per month for a year to initiate a media market, $6,000 per month or $72,000 as minimum per year to fully operate a market in the US and $150,000 per year per large market to aggressively compete for clients and support key pro-life organizations.

PLIF originates in California and is our current focus. However, PLIF is for the entire movement of pregnancy centers by franchising PLIF in other regions or states. Franchises start at $150,000 per market per year. If an individual is interested finding out more what they can do in their state or region they can reach out to us at [email protected].