Our unitive strategy resolves disjointed efforts that forces pro-life organizations to operate in collaborative isolation from each other.

How?

The common complaint of donors is that the pro-movement is fragmented, lacks focus and does not use well its resources.

PLIF views the pro-life movement as one singular unit striving to preserve innocent life.

PLIF then provides a common hub of services: centralized online outreach, contact center and financial grants to drive effectiveness and efficiency within the pro-life movement.

The result is your charity dollar saves more lives, waste of resources is limited and the pro-life movement is stronger and united

Purchasing search engine ads ‘in bulk’ that serve all organizations makes achieving results cost-effective and competitive.

One Number One Solution

hotline and referral service is perfectly adapted to a broad geographic marketing plan serving all organizations.

One donation supports all pro-life organizations in an area & builds unity with services and grants. No matter the donation size we can achieve efficient local results.

PLIF is uniquely designed to create more impact and harmony for the pro-life movement.

PLIF works to reach more women before they ever need the services of an abortion provider.

PLIF simplifies charitable giving so that one donation funds many pro-life organizations.

There Are 4 Pillars Of The Foundation

No Waste
PLIF guarantees 99% of funding goes directly to the work of helping women and their unborn & not to operational costs or mismanaged projects with no proven track record.
All Benefit
There is a clear distribution of funds to ensure all pro-life organizations in an area benefit directly life-affirming works.
Big Impact
No matter the donation size, $25 or $1,000,000, every dollar can be accounted for locally. The program has a proven track record for over 12 years and is the most cost-effective program of its kind.
Legacy
If you would like to leave a pro-life legacy for years to come, PLIF makes it possible to support many organizations long term. You can rest assured that your charitable gift whether large or small will have the greatest impact possible.

PLIF’s novel approach can reach the entire nation at the click of a button with a proven program that saves lives.

Legacy & Philanthropy

Consider leaving a legacy of life by giving.

Leverage any sort of gifting strategy for you or your clients
Quick one-time gifting to PLIF
Easy set-up of donor advised funds (DAF)
Accommodates tax strategies
Useful for planned giving & any type of Trust
An invitation for more people to build a personal pro-life legacy
An opportunity to endow a pro-life future for our country
A strategic way for one to fulfill the Christian duty to protect innocent and the vulnerable

Costs

PLIF seeks any level of gifting.

- $25 is what it costs to receive a crisis inquiry
- $100 to make a life-saving referral to a local center or clinic
- $3,000 mo. to cover ad cost for an entire metro or media market
- $6,000 mo. to cover ad cost and call center for an entire metro or media market
- $150,000 yr. to compete aggressively with abortion providers in each metro or media market (franchise)
- $1M + can fund multiple markets covering hundreds of nonprofit prolife centers and save hundreds of lives (franchise)

Franchising

PLIF originates in California with franchising opportunities available across the US. A new franchise can be set up virtually overnight. If you or your client are interested in finding out what a franchise can do in your state or region you can reach out to us at [email protected].

Advisors

Chief Digital Marketing Strategist
MQ&C
Denver, Colorado

Over the past decade, Kevin has managed tens of millions of dollars in annual ad spend for clients across dozens of product and service categories, amassing over 40,000 hours of experience in digital marketing. Prior to joining MQ&C, Kevin spent 10 years at Zoetics, a business and marketing think-tank providing advice to clients such as Philips Electronics, Kodak, AT&T, Kraft, General Mills and Time-Warner. Kevin has been featured in Fast Company. Kevin Milani routinely delivers 100-300% improvement in first-year performance of digital marketing campaigns for his clients using paid search, remarketing, display, and Facebook. Kevin has successfully helped multiple clients achieve 95%+ Impression Share to dominate their respective categories. Kevin integrates marketing theory and traditional direct response best-practices with digital marketing in the development of his cutting-edge programs.

Managing Principal
Private Trust Management Group
Pasadena, CA

Michael is a native Californian who grew up in Huntington Park. He is a veteran of the United States Marine Corps and holds a Juris Doctor degree from the University of Southern California Law Center. Michael has a broad background in law, business, public policy and finance.

Together with his wife, Patricia A. Alexander, he is a founder and Managing Principal of Private Trust Management Group based in Pasadena, California. PTMG provides professional fiduciary services, trust and estate management as well as investment counsel to trusts, individuals, families and retirement plans. Michael is involved in many community and church organizations. He is a member of the Pasadena Breakfast Forum as well as the Twilight Club.

He and Patricia also helped to found St. Monica Academy in Pasadena, now in its new home in Montrose, California. Michael is the President of the California Taxpayers Union as well as the President and founder of California School Choice Foundation. Until recently he was also the of a weekly radio program, Radio Free Los Angeles, which aired on KRLA AM870 The Answer in the Los Angeles market.

RB Co Consulting
Smith River CA

Rodney has a 40+ year record of helping individuals and organizations reach their goals and improve their performance. As a psychologist, international consultant and CEO of a software company, he draws upon an extensive career as an entrepreneur-business owner, executive coach, clinical psychologist and professional musician. Clinical Psychologist (1978-1995; 2020 - present)1978 Founder and director of Clinical Psychology Group, a group practice providing individual and group treatment in Los Alamitos.

Organizational Performance Specialist/Consultant (1990-present). Rodney is the principal in the consulting organization RB Co Consulting, and prior to that, the principle in Leadership, Inc. Although he has consulted with organizations in every region of the world, the themes have been consistently focused on performance improvement, change management, executive coaching and strategic execution.

Clients included: Warner Bros, ARCO, Citicorp, TRW, Blue Shield Blue Cross, Nokia, Heidrick & Struggles, Experian, etc. CEO, Performance Solutions Technology (PST) (1998-2018) PST is a privately held software organization that develops and delivers a software solution (ManagePro) that combines strategic planning and execution, project management and performance measurement into a single platform for supporting highly coordinated, transparent and accountable teams.

Vision

No other issue affects the soul of our nation like the pro-life cause. A trustworthy and turn-key strategy like PLIF is what is needed to ensure that this generation passes along not only financial wealth, but a wealth of family values. We believe we must do all we can to ensure a pro-life future for America.

Advisory Board Charter

Members are nominated by the founders and other advisory board members and approved by the founders. Membership last 12 months. After review by Options United, membership is renewed with a simple approval of other advisory board members for another 12 months. Outgoing members are tasked with finding their replacement. Members must be passionate about the cause of pro-life and desire to build bridges with the pro-life movement.

Options United has authority of the foundation while Christian Foundation of America is the legal custodian. PLIF Advisory Board will select the chairman and secretary for the years term with final approval by the Options United board at the next scheduled board meeting. All grant advisory recommendations to CFA will be based on a majority of Advisory Board members present and voting, in person or electronically.

Should the Advisory Board be deadlocked on grant or other recommendations, they would forward their item to PLIF founders first or second to Options United for a tie-breaking determination. Full consensus is sought for grant deliberations to foster a spirit of common cause.

The Advisory Board Charter is approved by Options United (OU) and may be amended. While the PLIF Advisory Board may nominate and self-elect the Advisory Board each year, OU will consider updates to the Charter over time to ensure faithful adherence to PLIF purposes with collaborative representation, including possible future regional representatives in line with the franchise guide of PLIF. Changes to the PLIF purposes is reserved to agreement between CFA and OU. OU and the founders, may, but is not required to seek input from the Advisory Board in advance, should a change to PLIF purposes or Advisory Board Charter be contemplated.

Contact

FAQ

The goal of PLIF is to compete with abortion providers by winning over their customer base before they even need their services. The best way to compete is by establishing a foundation that strategically deploys the pooled resources that galvanizes the pro-life movement.

It is a foundation because it receives tax deductible gifts for the pro-life cause; any asset can be transferred into it and allows for strategies such as an endowment, a pool for distributable funds, a planned giving vehicle, or any other gifting strategy. A community foundation, the Christian Foundation of America, ensures all financial obligations and requirements are fulfilled and long-term viability is guaranteed. A donor or financial advisor would make a direct donation or set up a donor advised fund to begin.

The impact of the foundation is four-fold: unity of fundraising, marketing, and communication.

One donation benefits all pro-life organizations in each area. Rather than a donor having to pick and choose, a donation to PLIF directly supports the entirety of the pro-life movement. One gift equals more women assisted, more lives saved and all pro-life groups benefit. That means bigger strategic donors who sit on the sideline because of the chaos and fragmentation of the multitude of pro-life organizations can now know that a big donation will have a great impact for life.
Online outreach: to reach more crisis minded clients at a lower cost, there must be a bigger buyer than a single pregnancy center competing against a national chain of abortion providers like Planned Parenthood. Our strategy covering a designated media market (DMA) is the only way to compete with the big chain abortion providers.
One number one solution: our call center serves as the common communication hub for the online outreach and pooled resources.
Unity: we all know that if the pro-life movement actually moved as a unit, we would have a greater impact. PLIF is a solution toward greater unity.

99% of the funds go directly to the cause. An unrestricted gift would be distributed as follows:

30% to pregnancy centers

30% to online outreach to offer help to those seeking it online

30% to the call center to speak with and win over these crisis-pregnancy clients

5% to pro-life adoption and foster care groups

5% to non-pregnancy center pro-life organizations that are part of the pro-life movement

We realized that the lack of collaboration within the pro-life movement puts us at a distinct cost disadvantage competing with abortion providers in reaching abortion vulnerable women. Right now, pro-life organizations compete amongst themselves and against abortion providers. Meanwhile, the abortion providers work together at scale and even as big tech gives them even more of an unfair advantage.
We wanted to streamline charitable giving so one gift benefits all pro-life organizations.
We wanted to encourage donors who might want to make a bigger impact with their gift.
We wanted to make it possible for a donor to give anonymously.
We wanted a new tool for Christian financial professionals to offer their clients a way to make a big impact within the pro-life movement.
We wanted to explicitly highlight our work serving both non-profits and families.

Regarding fundraising, there is no competition because PLIF is encouraging new strategic donors who might be on the sideline, seeking a bigger impact. Plus, the potential new funding would directly benefit pregnancy centers.

Regarding ad placements, there is no competition because all contacts are referred to a local pregnancy center which is a net improvement. In summary, PLIF consolidates operations to create a bigger impact for pregnancy centers.

Yes PLIF can receive all forms of gifting including securities; Stocks, Bonds, or Mutual Funds. The Pro- Life Impact Foundation - Owned by CFA. This account is able to accept donations, including Qualified Charitable Distributions from IRA accounts, other cash donations.

If you or your custodian has any questions, please feel free to contact Dana Powell, Operations Manager, at (805) 523-9087 or email us at [email protected]

Christian Foundation of America (DBA for Christian Foundation of the West) TIN #77-0566530

3390 Auto Mall Drive, Westlake
Village, CA 91362
www.cfa.charity

PLIF seeks any level of gifting (see above). Our goal, however, is to compete with abortion providers to assist more women and save lives. We set $3,000 per month for a year to initiate a media market, $6,000 per month or $72,000 as minimum per year to fully operate a market in the US and $150,000 per year per large market to aggressively compete for clients and support key pro-life organizations.

*Disclosure: PLIF is a restricted Fund at Christian Foundation of America (CFA). Options United’s (OU) PLIF Advisory Board makes grant recommendations to CFA for release to participating pregnancy centers and for OU’s strategic marketing, call center and referral services. Charitable gifts to the PLIF may remain anonymous at the request of the donor, with general gift receipts issued by CFA.